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What is NPS (Net Promoter Score)?

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Net Promoter Score (NPS) measures customer loyalty by asking how likely customers are to recommend a product or service. Responses generate a score that helps businesses gauge overall satisfaction and loyalty.

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Measuring and Interpreting NPS

NPS is calculated from customer survey responses on a 0–10 scale, grouping respondents into promoters, passives, and detractors. A higher score indicates stronger customer advocacy and loyalty.

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